9 Marketing Tools to Track Your ROI

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It’s the end of the year, and you’re probably looking at all of your business data to see what worked and what didn’t. If you’re looking to increase conversions next year, there are some amazing marketing tools that can help you track your ROI. With these tools, you can find out what is working for your business, and what is not. This way, you can invest more time and money into the things that are working, and cut back on the things that aren’t. Here are 9 marketing tools to track your ROI.

Why your business should track ROI

Any business serious about its success should track its return on investment or ROI. This is the percentage of revenue that is gained back as profit from a particular investment. ROI can be calculated for any investment, whether it’s marketing, equipment or employee training. Without tracking your ROI, you’re essentially flying blind and making decisions without any data to back them up. Luckily, there are a number of marketing tools that can help you track your ROI. In this blog post, we’ll cover five of the most popular tools and how they can help you measure the success of your marketing campaigns.

Ways to use tracking tools

Marketing tools are essential for any business. They help track your efforts and measure your return on investment (ROI). This way, you can determine which marketing strategies are working and which ones need to be tweaked or abandoned. 2. There are a variety of ways to use marketing tools to track your ROI. Each tool has its own strengths and weaknesses, so it’s important to find the ones that work best for your business. Some popular tracking tools include Google Analytics, social media analytics, A/B testing and email marketing tracking. Each tool provides different insights into how your customers interact with your business. Use them to your advantage and improve your marketing strategy.

How to choose your tracking tool

When it comes to marketing tools, there are a lot of options to choose from. But how do you know which one is the best for you? It depends on your goals and the specific metrics you want to track. Maybe you want to track website clicks, social media shares or email opens. Or maybe you want to track how much revenue each marketing campaign is generating. There are a lot of options, but we recommend choosing a tool that’s tailored to your specific needs. Once you’ve chosen your tool, it’s important to set it up and use it correctly. That way, you can track your ROI and see exactly how your marketing campaigns are performing.

Tracking tools to use

Now that you know what to track, you need to find the right tools to help you do so.

Here are nine of our favorites:

#1 Google Analytics

Google Analytics is a free marketing tool that gives you insights into your website traffic. It’s a great way to track how people are finding your website, how they are interacting with your content and what pages are driving the most conversions. Armed with this data, you can make more informed decisions about where to focus your marketing efforts.

#2 Mailchimp

Mailchimp is a marketing automation platform with a focus on small businesses. It offers a suite of tools to create and send newsletters, track email opens and clicks, and analyze the results. Mailchimp integrates with many other platforms, making it easy to add tracking codes to your website and track your conversions. It also offers a wide variety of templates and integrations to make your marketing efforts easier.

#3 Hootsuite

Hootsuite is a social media management platform that lets you track all of your social media channels in one place. Not only can you see all of your posts and how they’re performing, but you can also track your engagement, followers and more. With Hootsuite, you can also create and track social media campaigns, measure your success and even export your data for further analysis.

#4 Crazy Egg

Crazy Egg is an analytics tool that helps you track your website’s visitor behavior. It’s one of our favorite tools because it provides an in-depth analysis of how people are interacting with your site. You can see things like where people are clicking the most, how far down the page they’re scrolling, and what pages they’re exiting your site from. This information is crucial for understanding how well your current marketing strategies are working and making adjustments accordingly. If you’re looking to measure the ROI of your marketing campaigns, Crazy Egg is a must-have tool.

#5 HubSpot

HubSpot is a comprehensive marketing software that offers a wide range of tools to help businesses track their ROI. It can help you measure your website’s performance, assess your leads and track your marketing campaigns. In addition, HubSpot also offers a great deal of educational resources to help you learn more about marketing and how to improve your campaigns.

#6 BuzzSumo

BuzzSumo is a social media tracking tool that lets you see the most popular content across all social media platforms. Not only is this a great way to see what content is resonating with your audience, but you can also use it to see which content your competition is sharing. This information can be incredibly valuable when it comes to creating your own content strategy. BuzzSumo also offers a paid subscription that lets you see who is sharing your content, as well as detailed breakdowns of your social media performance.

#7 SEMrush

If you’re looking for a tool that can help you track your website’s traffic and measure your return on investment (ROI), SEMrush is a great option. It offers a suite of tools to help you with your marketing efforts, from keyword research to competitor analysis. You can also use SEMrush to track your website’s ranking in search engines and identify any potential areas of improvement.

#8 Ahrefs

When it comes to tracking your return on investment (ROI), there’s no better tool than Ahrefs. It offers extensive data on website traffic, backlinks, organic search and more. This data can help you determine which marketing campaigns are working and which ones need a bit more attention. If you’re looking for an all-in-one tool to help you measure your website’s overall health, Ahrefs is it.

#9 Kissmetrics

Kissmetrics is a powerful tracking tool that helps you measure your website’s ROI. It provides actionable insights into how people are interacting with your website, so you can see what’s working and what needs improvement. Kissmetrics helps you to identify the most valuable segments of your audience and figure out how to best reach them. The tool also measures your website’s conversion rates, so you can see how well your marketing efforts are translating into sales.

The best time to use tools

As your business grows, you’ll want to start tracking your ROI (return on investment) to see how well your marketing campaigns are doing. Thankfully, there are a plethora of tools out there to help you do just that. But when is the best time to use them? Well, that depends on the tool. here are five that we recommend using at different stages of your marketing campaigns:


With the right tools, you can get a better idea of what’s working and what’s not. This will ultimately lead to more time and resources being spent on your best marketing strategies. And remember – it doesn’t stop there! Keep an eye on metrics that matter (i.e., conversions), and make regular tweaks to drive even more growth.