What Do You Know About Ecommerce Platform & UX Impacts

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It doesn’t matter if you’re planning to build an enormous ecommerce site or just want to sell something online on your own, the first thing you need is an ecommerce platform.

An ecommerce platform is much like a computer software application. However, it lets you set up an online shop similar to walk in retail store and manage its marketing, sales and operations.

You can’t get away from the fact that there are many ecommerce platforms, each with differing features. Open SaaS platforms like BigCommerce are flexible, but limit API call per seconds. Platforms like Shopify have headless commerce but have rigid API call per second limits. SaaS website builders, like Squarespace or Wix, are useful for hosting but don’t have ecommerce. And open source platforms, like Magento or WooCommerce, have their own challenges.

Your choice for an ecommerce solution should not limit your design capabilities.

Here’s a few areas to consider:

1. Mobile responsive

You’ve got to keep up with social media. Over 40% of consumers are shopping on their smartphones, and if your website is not mobile-friendly, you are missing out. A rich and well considered mobile responsive ecommerce platform allows all visitors to have same experience as they would on-site without having to think about changing between devices.

2. Customisation opportunities

It’s an undeniable fact that great web design has become almost as important as the products or content on your site. When it comes to design, good looks usually mean well-organized layouts, pleasant typography and iconography, crisp visuals, and other onsite design elements that make your website stand out.

Your store’s platform should give you the right tools to customize your store’s look so that you can stand out from the competition. As customization is becoming more and more standard, brands are realizing how important it is to have their own unique style.

3. Easy-to-follow site navigation

Navigation refers to a group of items on a website that help users find the information they’re looking for. The typical navigation includes a site’s header, menu, category pages, filters, search, and footer.

One of the biggest risks to a high conversion rate is the navigation. When an e-commerce platform limits how a company can build a custom navigation path, it can lead to a pretty website with a poor user experience.

4. Unique user experience

Does your site leave the user wanting more? Delighting your customers will not only increase the likelihood of a purchase, but also lead to more engagement and conversion. Great marketing tools won’t matter if you don’t have a website that is clear and easy to use.

Well-thought out UX, A good user experience is crucial for any website, especially if it wants to be functional, intuitive, reliable, user-friendly, and easy to navigate. It’s also important because these factors make the website more pleasurable to use. That all leads to good things happening.

To create a successful site, don’t skimp on the user experience. It’s quite simple, a well put UX will have higher conversion ratio and repeat purchases. To see if your platform is perfect for a site, look at several ecommerce examples on that platform.

A few key things to remember:

To assess the basic UI components, first take a look at the navigation, layouts, and design elements. Do you like them? Do they seem intuitive and beautiful to you?

Tweak your customisation opportunities. Figure out how many elements you want to be able to change with ease. Keep in mind, what might work for a small operation can become a money-draining liability when scaled. Make sure you have the ability to easily design different products based on priorities.

Site performance can be a tricky thing to judge. Page loading speed and the overall speed of the website play a big role in user experience. Poor CMS/CDN providers or a lack of a good hosting company will affect the design and interactivity of a website.

What is PrestaShop?

PrestaShop is a web-based platform that offers a free open-source option for businesses to host an eCommerce site. This open-source platform includes out-of-the-box features that make it even stronger. It works with PHP, making it a great option for ease of use and access to customization.

PrestaShop modules replace the term plugins used frequently with WordPress users. So, if all of a sudden you are seeing and heading modules that what they are talking about. Simply, put these are addon’s that can improve your site in many different ways i.e. visually, enhance security and so on…

Final Thoughts

Now that you have learnt about eCommerce website and PrestaShop for eCommerce in general, the important question remains which module is right for your website. Well, that